Artesian CBD Infused Water

People aren’t drinking enough water. So, how do we help people drink more water? By creating a visually appetizing label that ties together relevant concepts; Miley Cyrus, CBD + an Egyptian theme, that speak to the audience it’s meant for. Top it off with a sound that matches the feels. Then ask, is this speaking their language? Would they feel connected to this bottle because it looks like them + it sounds like them? Would they buy it + drink it? Super. Make the art, design the label then make it walk + talk.

Animated imagery captivates attention. Nowadays, attention spans are short as hell so that means only seconds to make an impression means make it quick + easy. Neuroscience says, animation activates the brain’s excitatory neurons which means attention is where we want it.

Hemsut's Shield is 1,000 mg CBD-infused artesian water made for a specific demographic. Trendy, which would be seen an temporary by some, the imagery + copy calls out a long lineage of health. A lineage that speaks to foundation + longevity, in literal stone.

Technically speaking, Adobe Illustrator, Photoshop, + After Effects were used in combination to create this piece. Alongside the programs, sourced imagery is from Unsplash + the music is from RaiiN, an artist on Soundcloud.

Drink Hemsut's Shield, drink to life.

Did you know CBD could do this?

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